Alice Zhang


Work

Wise
Grean Matcha
PictureStudio
100 Days of Posters
Slate

About

Alice Zhang is a designer 
based in London and NYC.
Currently a designer at Wise.
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Wise

2025–


Brand and creative design at Wise, shaping brand presence across various marketing campaigns.

Selected work

1. Wimbledon 
2. US to India
3. Wise x Singapore Tourism Board
4. Creative Engine



Campaign design
Marketing design
Art direction 




1. Wimbledon


Role

Lead designer


Timeline

3 weeks


Scope

Conceptual OOH, paid social
A campaign inspired by Wimbledon, celebrating a cultural moment that felt both distinctly British and globally resonant.

I pitched and led the project from start to finish, developing a concept for both OOH and paid social. While only the social ads went live, I created a series of OOH mockups to bring the idea to life. The campaign mixed product-led messages with playful tennis references to create a feeling of relatability.

Proposed OOH



Final campaign






2. US to India


Role

Concept development, design, and video production support


Timeline

2 months


Scope

Concept exploration, paid social ads, short-form video ads
A campaign for the Indian diaspora in the U.S., centered on family, culture, and care across borders.

I contributed to the early creative phase, developing over seventy concepts that explored themes of pride, belonging, and the everyday joy of supporting loved ones. The final campaign included designing assets for paid social and a short video series, where I assisted with storyboarding, casting, and on-set art direction.

Proposed campaign



Final campaign





3. Wise x Singapore Tourism Board


Role

Campaign design and OOH concept development


Timeline

6 weeks


Scope

OOH, paid social
A campaign encouraging travel from Malaysia to Singapore, created in partnership with the Singapore Tourism Board.

Working alongside another designer, I helped refine the chosen concept and adapt it for motion-based OOH placements. The project offered hands-on experience in collaboration, production oversight, and delivering a large-scale campaign across OOH and social channels.

Final campaign







4. Creative Engine


Role

Lead designer: concepting, design, testing


Timeline

Ongoing


Scope

Paid social
An ongoing, always-on creative program producing monthly social ads for the UK and US.

As the lead designer, I concept and design each batch alongside a copywriter, experimenting with how our brand is expressed across paid social channels. The project involves iterating quickly, testing new ideas, and refining creative under tight timelines while maintaining brand consistency at scale.

Selected assets